The programme allows all new and present Harley-Davidson bike homeowners within the UAE to profit from a free ‘Mid-Life Test,’ which features a easy PSA blood check for prostate most cancers screening, as a part of Harley-Davidson’s present annual service plan.
With each 500-mile bike check-up, Harley-Davidson homeowners can go to any Dr. Sulaiman Al Habib clinic within the UAEfor a complimentary prostate screening. This initiative is accessible for 2 years beneath the service guarantee plan, guaranteeing riders prioritise each their bike’s efficiency and their well being.
Dr. Talal Abdul Jabbar, Marketing consultant Urologist at Dr. Sulaiman Al Habib Medical Group says: “Prostate most cancers stays probably the most missed well being dangers for males. The largest problem isn’t the illness itself, it’s the hesitation to get screened. Many males keep away from check-ups attributable to outdated fears of invasive procedures, when early detection might be so simple as a blood check. Early warning indicators are additionally usually dismissed till it’s too late.”
Dr Fatemeh Aghanasiri, Normal Practitioner at Dr Sulaiman Al Habib Medical Group – says: “Routine screenings can imply the distinction between catching most cancers early, when it’s extremely treatable, and dealing with life-altering penalties. The stigma round getting extra males to have prostate screenings must be dismantled and the ‘Mid-Life Test’ marketing campaign actively works to dismantle these misconceptions and encourage males to take a proactive method to their well being.”
Cultural stigmas usually forestall males from searching for medical assist, resulting in late diagnoses and lowered survival charges. With the UAE’s inhabitants projected to attain 12.2 million by 2030, the ‘Mid-Life Test’ programme goals to handle these points, urging males to prioritise preventive screenings, carry out self-examinations and break the social stigma round prostate most cancers screenings.
The programme ensures that simply as Harley-Davidson riders keep their bikes for peak efficiency, in addition they care for their well being. Every stamp on the guarantee plan serves as a reminder that sustaining life’s milestones is simply as essential as chasing them.
By teaming up with Harley-Davidson, a model synonymous with freedom and boldness and partnering with Enigmas Bike Membership, an unique motorbike membership and a longstanding ally in males’s well being advocacy, with a group of riders throughout the UAE, Oman, and Germany, this marketing campaign challenges stigmas head-on.
When a brand new buyer purchases a brand new Harley-Davidson bike, their service plan features a necessary 500-mile check-up, throughout which they will additionally avail a free prostate most cancers screening at Dr. Sulaiman Al Habib clinics.
For present clients, a brand new preventive well being clause has been added, throughout their common bike service check-ups, they are going to be knowledgeable in regards to the supply and may schedule their screening at their comfort.
Paul O’Callaghan, Normal Supervisor, Harley Davidson – Dubai & Abu Dhabi added: “We’re completely delighted to get on board this important initiative and even when only one life is saved, it’s been value it. Harley-Davidson is greater than a model, it’s a lifestyle that represents freedom, independence, and the pursuit of journey and true freedom comes from being in management, not simply of the street forward, however of your individual well being. A lot of our riders are at an age the place prioritising well-being needs to be second nature, but too usually, males delay or keep away from important screenings. ‘Mid-Life Test’ is about making that call simpler and guaranteeing our riders can preserve doing what they love, worry-free for a lot of extra years. A couple of minutes for a check-up might imply a lifetime of extra miles on the street.”
